![]() ![]() ![]() The cost for Magenta Plus users is typically $57 per line per month for three lines, with autopay and monthly taxes and fees included. Magenta MAX takes the place of Magenta Plus and launches Wednesday, February 24 for consumers and small businesses alike. ![]() Buckle up!,” said T-Mobile CEO Mike Sievert. Well, now it’s time to open ‘er up on the wide open magenta road! And we are just getting started. It’s like having a Ferrari and being forced to drive it in the school zone. “When you’re a heavy data user with a super-fast 5G smartphone, you don’t want to be hit with speed bumps. The company claims that its upgraded network is “so powerful it can start unleashing the power of 5G to deliver unlimited Premium Data.” “But, there’s nothing premium about paying more for fast 5G that’s only in ‘some parts of some cities,’” T-Mobile said in a news release. T-Mobile claims that Verizon and AT&T market this as “Premium Data” and give most customers 50GB. In that situation, users tended to run into “speed bumps” if the network got congested. In explaining its apples-to-apples differences, T-Mobile says that legacy smartphone plans are built for lower capacity 4G LTE networks - so prior to this, Verizon, AT&T, and even T-Mobile’s unlimited plans allowed providers to lower a user’s network priority if they’d used a massive amount of data, such as for downloading audio or video. To sweeten the pot for consumers, the company’s new Zero Cost to Switch deal gives AT&T and Verizon customers up to $650 in savings ($475 for AT&T and $650 for Verizon) and will let users pay zero in device switching costs when they bring their own phones. The plan rides on the backbone of T-Mobile’s new Magenta MAX, a platform that the company says will give American consumers the “largest and fastest 5G network.” With Magenta MAX, T-Mobile says its unlimited Premium Data will work for both 4G LTE and 5G, so customers can’t be slowed down based on how much they use. “Everyone who is tired of hearing what a 5G network can do and is ready to experience it,” the company boasted. The company believes this innovation is a major throwdown to any service who’s been wagging loudly about their 5G service. Photo (c) MichaelGordon1 - Getty ImagesT-Mobile opened the week with what might be a true game-changer: the return of a real unlimited data plan with 5G, 4K video streaming - and, for the cherry on top - no throttling on speed. ![]()
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